On July 2, 2014 Lexus released “Strobe,” the third film from their global brand advertising campaign “Amazing in Motion.” Strobe features the story of an illuminated man’s acrobatic journey through the city skyline at night. The surprise is that the illuminated man’s gymnastic motions in the film were made by actual people. The video joins artistic imagination with technical engineering expertise to form an innovative concept in advertising.
Adam Berg, who has directed many music videos and commercials, gathered together a team of 40 technical experts to coordinate and film this memorable advertisement. All of the filming took place in Kuala Lumpur, Malaysia. The illuminated man is actually a team of stuntmen in custom made suits that were designed and produced by Costume Designer Vin Burnham and lead technical director Adam Wright. Each suit contains 1,680 LEDs. The stuntmen were strategically positioned on the rooftops of skyscrapers and using wireless technology and software by DMXControl, had their suits illuminated one at a time, to create the effect of a the person running across the evening sky. It’s a very creative concept and the execution is exceptional. The lyrics and song also fits the concept perfectly…
“Can you find me in the dark? I haven’t got anywhere to go, can we go back to the start…”
The music used in the film is called “Running” by DJ Danielle “Danz” Johnson of Computer Magic. Her voice is light and ethereal and the rhythm of the song syncs with the flow of lights in a magical way. Computer Magic is the solo project of 21-year-old DJ/blogger Danielle (she goes by Danz). She is a student and native New Yorker and started Computer Magic a short time ago in her downtime between school, DJing, and graphic designing.
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